Can you trust 'NZ's most trusted' list?

22 June 2011

Reader’s Digest's poll uncovers surprising results after it changed the way it asked some of its key questions in its annual survey of the “most trusted New Zealanders”. This throws up some questions on how much readers, without an understanding how statistics can be collected, can trust the accuracy of surveys.

Associate Professor David Scott of the Department of Statistics said that “the newer methodology would probably be emphasizing a different type of person”, hence the surprising results.

Read more about how these statistics were collected from the New Zealand Herald website.